Learn the messaging applications they favour
Learn what they expect from businesses regarding mobile messaging
Learn how your business can benefit from a mobile messaging strategy
We collected the data from a large number of UK consumers to get a clearer understanding of their current mindset regarding mobile messaging. The goal was to learn about their messaging habits, but also to understand what consumers expect from the businesses they interact with.
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The viability of SMS
Is SMS still a viable marketing channel? Do customers really want to receive SMS from businesses?
The death of email
Is email marketing really dead? Should your company abandon the channel altogether?
The messaging trend
Are messaging apps there to save the day? Would consumers like to interact with business through them?
SMS is still widely used, in many industries, as a way to send short messages when the internet isn't available.
Companies have been using them for a long time to send appointment reminders, delivery notifications, flash promotions, and so on.
Do consumers really enjoy getting these SMS? We dug for some insights on whether or not they do and found that SMS is still a popular communication channel.
34.9% of consumers would rather talk to a business via SMS than a phone call.
For more insights on SMS and mobile messaging, download our 2016 mobile messaging report!Download your free copy now
A wonderful way to reach my audience
We integrated mobile messaging to send out weekly offers to our 100,000 user database. With a 47% click rate, it worked wonders.