Editor's note: this page is not intended as a legal document. The purpose is to educate our readers about the General Data Protection Regulation (GDPR) using the simplest of terms. Please refer to our privacy policy page for the real legalese.

Data is at the core of our work. Every project, every client, every partner, every chatbot is made of and handles data; some of which are private. It stands without a doubt that ubisend takes the GDPR act very seriously.

The GDPR is an expansion of the rights granted to (European) individuals. The ultimate goal is to give ownership of one's data back in one's own hands and protect individuals from companies misusing their data.

These are all values and concepts we stand firmly behind. As such, ubisend has been GDPR ready.

How did the GDPR affect us?

It didn't affect us much, as we've always protected your privacy.

The most significant impact GDPR had on us was encouraging us to rephrase sometimes obscure privacy policies into plain English. It is easy to let the lawyers draft documents and assume everyone understands them. The GDPR had us look at our content and rethink the way our potential viewers read them.

It is essential to make sure anyone, to a reasonable degree, can understand what we do with their private information. We have, thus, rephrased some of the more complex sentences and sentiments from our privacy policy.

Oh, and it also pushed us to write this post you are now reading!

You can read our new and updated privacy policy here.

Is GDPR only for Europeans?

The GDPR is an EU regulation, meaning it affects European citizens. However, we believe the GDPR is currently the highest standard of data regulation and therefore have decided to apply it to all our users with no exception.

When did the GDPR go 'live'?

Officially, all companies processing data belonging to EU individuals must have been GDPR compliant from May 25, 2018 onwards.

Not to brag, but we were ready in like 2016.

Read (and understand) more about the GDPR

If you want to geek out and learn more about the way EU companies should be handling your data, you can head to the Data Protection page of the European Commission website.

Ashley Watters also wrote a 'GDPR for Dummies' article you might find useful.

Finally, please read through our privacy policy. It should give you a good understanding of what the GDPR is all about in real-life (i.e. your data and ubisend).

Wanna talk data?

We have an in-house supergeek who should be able to answer your questions. Send us a quick email to help@ubisend.com, and we'll put them on the case.